The sheer number of people who attend trade shows makes them a logical choice for many businesses to participate in. Large trade shows will have many of your competitors present, which makes it important for you to find a way to stand apart from the competition. One way to stand out is with custom trade show exhibits. Rather than settling for the standard portable exhibit, go for the “wow” factor that makes customers come to you first.
Stick to Your Theme
When you design custom trade show exhibits, it is important to stick to the overall theme of your business. The image you portray at the trade show is the image many customers are going to associate with your company. If the theme at your tradeshow is entirely different than your overall image in general, customers will likely become confused. It is important to stay with the same colors, graphic design and overall image customers can normally associate with you. You attend the trade show with the intended purpose of gaining new customers and sticking out in their mind. The best way to do that is to keep your image uniform anywhere you go.
Keep It Clear
It is important to make your exhibit as bold as possible without going overboard. Bright colors and attractive fonts are good, but you want to make sure you keep it simple to read. Any theme that is overpowering or cannot be read by potential customers will easily be passed up for the next exhibit that is appealing and clearly defines who and what they are.
Make Customers Feel Welcome
The overall goal of your trade show is to gain new customers. You want customers to get a good feeling the moment they step foot into your custom display. You want them to forget they are at a trade show and feel as if they just stepped into your world. In order to gain 100 percent of their attention, it is important to keep your booth clean, attractive and informative. Use graphics, colors and décor that are going to make customers want to stay and talk to you, not run away. Custom trade show exhibits give business owners a wide variety of options when it comes to participating in a trade show. From the custom cabinetry to the metal fabrication, you will have a sturdy, attractive and enticing display for your customers.
