Why Advertise During Local Radio Traffic

by | Jul 20, 2020 | Advertising

When it comes to radio advertising, it can be difficult to reach your target audience at the right time. Many people tend to use the radio for a distraction or background noise throughout the day, which means they aren’t really listening to what’s going on. However, one of the best slots to choose is during the traffic report on the 107.7 WIVK Knoxville, TN, radio station with Pete Michaels.

A Larger Audience

While not everyone will be listening to the radio solely to get their traffic report, the percentage of listeners who are paying closer attention during rush hour is much higher. These individuals are sitting in their cars on the way to work or school. They enjoy the music that plays on the 107.7 WIVK Knoxville, TN, radio station, but the traffic reports typically capture their attention in particular because they want to avoid the slow spots to prevent frustration and to ensure they arrive at their destination on time. Advertising during this time period can have a dramatic impact on the return on your investment.

Target the Right People

There are certain demographics that prefer particular radio stations due to the content they produce. This can be a valuable gauge in helping you choose which stations to advertise on and during which segments. If the 107.7 WIVK Knoxville, TN, radio station audience syncs with your target audience, the Pete Michaels traffic reports can be the perfect time to buy a spot so you can reach your target audience more effectively.

If you’re interested in advertising on the 107.7 WIVK Knoxville, TN, radio station during the Pete Michaels traffic report, visit his website to learn more.

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