Adding a celebrity as a speaker at any event offers several advantages for planners and organizers. Speaker agencies represent some of the most in-demand celebrity speakers and entertainers that can provide several benefits to a conference, gala, dinner, or charity event.
These agencies assist in finding the right celebrity speakers to deliver a message that resonates with your target audience. Their expertise and knowledge of presentation style and messaging from each speaker allows the agents to find the right fit for any type of organization, corporation, or public sector event.
What is a Celebrity?
When most event planners are looking for a celebrity, they are looking for a recognized name and a person with speaking or entertainment experience. However, a celebrated business professional, politician, television personality, or sports figure can also be a highly regarded celebrity.
The Benefits of Celebrity Status
Adding celebrity speakers as keynote or after dinner speakers provides opportunities for expanding your target audience for the event. The name recognition factor cannot be ignored, as people are more likely to purchase tickets to an event when they recognize the names on the speaker list and have a positive impression of those individuals.
In addition to increasing ticket sales and attendance, having a celebrity on the speakers’ list adds to the organic marketing. These speakers promote the events they attend and mention upcoming speaking engagements on their social media platforms, websites, and interviews. This is all promotion for your event. It allows you to tap into the audience the speaker already has as part of your promotion.
Celebrities that speak at events tend to have an area of focus or passion. This may include a global, national, or local charity or an inspirational or motivational message. In selecting a celebrity with a message and focus that is in line with the theme of the event, there is a positive impact in the world that goes beyond just the conference or dinner.
Finally, a celebrity will elevate the status of the event. He or she brings a level of excitement and a buzz that is difficult to match and will drive attendance and social buzz. For more information, please visit JLA.
