Bring home more than good memories from your next trade show. Here’s how.
Grab the best spot
In trade shows, try to select exhibit space near the entrances or the refreshments, the Inc. says. These spots make for an excellent location since they see the most foot traffic. That’s key to you getting the leads you want.
Think of a good giveaway
Gone are the days of giving out freebies that don’t do anything to market your brand, improve awareness of your business or even tie into your products or services. If you want those giveaways to work in your favor, make sure they click with your audience. Give them something they need or will definitely use. At the same time, make sure the giveaways connect to your business in a meaningful way.
Improve your display
A bad display is the bane of your existence. Put money in a good custom trade show booth if you don’t want to end up with dismal lead generation results. With a booth that’s custom-made for your organization, you can use the colors in your logo and go for displays that are a perfect match for your brand’s personality. Those displays are going to help you cut through the noise and distractions of other booths, allowing you to stand out from the rest of the crowd.
Get the right staff
Investing in a custom trade show booth can get you the foot traffic you want. But what happens once they get to your booth? Your staff must have the skill and expertise to provide prospective clients with the information they ask for. Your booth hosts must also be courteous, approachable, and amiable, just to name a few qualities.Investing in a custom trade show booth can get you the foot traffic you want. But what happens once they get to your booth? Your staff must have the skill and expertise to provide prospective clients with the information they ask for. Your booth hosts must also be courteous, approachable, and amiable, just to name a few qualities.
Follow up
Don’t just toss them your card and think: my work is done. It isn’t. The best way to get leads is to follow up on your prospects. Send them an email, include a witty note on how you met or a brief description of your talk during the show. That’s going to help you boost your leads from the event.
Keep off the phone
Make sure you train your staff to stay of any of their personal devices during the show. They must be mentally present at all times to entertain guests. They shouldn’t leave the booth unattended as well.
These are just a few of the tips to help you improve your lead generation efforts at trade shows. Know more about getting the right solutions—like investing in an excellent display booth—when you talk to us at Rockaway.
