It is human nature to form negative opinions against things or people we have little to no knowledge about. It has been that way about many social issues, scientific discoveries, etc. The key here is to inform the masses so they can begin to accept situations and realities that are different from the versions they have in their minds.
The situation is quite similar for trans people. However, there are many ways in which you can play a part to increase support for transgender in San Francisco.
Educate Yourself
It is important to educate yourself and people around you about support for transgender in San Francisco. Study the issues that are common for them. Try to minimize any discomfort that you might be causing to any trans people around you.
Become a Part of Something Big
If you are a trans person yourself who feels they are always on the outside, it might be a good idea to be a part of My Transgender Nation. Places like these provide resources that are difficult to get hold of as an individual. You can feel like a part of something bigger. You can also invite others around you to become a part of such groups so there is an increase in awareness about trans people.
Protect Their Right to Privacy
Avoid making trans people feel uncomfortable by asking rude questions. They too have a right to privacy like other human beings. Try not to pass stereotypical compliments that might make them feel uneasy.