A promotional review ensures companies release quality content that is educational, well-documented, and informative. Promotional review certifies that promotional material is compliant and represents the company’s products impartially and ethically, safeguarding consumer welfare when using the product. There are standard operating procedures when reviewing promotional content. Having SOPs gives you confidence that your content is up to date and compliant. Four Promotional Review SOP to employ are
1. Proper Feedback and Approvals
An established system or proper channel for content review and approval should exist. A systematic channel safeguards you from missing feedback or getting the correct reviews from a certain team. The medical, legal, and regulatory teams should work together to establish a working system that includes a stage for vetting claims and recording reference documents.
2. Appropriate Material Usage
Sales reps should acquire final and approved promotional materials from one source to avoid duplicity or access to incomplete or unverified versions. Having an established central repository to store materials available for use by reps. A sales enablement program is efficient and eliminates any outdated or irrelevant content.
3. Audit Preparations
Create a system that archives signatures and logs approvals on all content prepared. The archived records should then be stored in a central location for easy retrieval in case of a compliance audit. These records should show real-time edits, annotations, and commentary, ensuring all data is captured and referenced.
4. SOP Adherence
Releasing promotional material quickly to stakeholders and audiences is good, but it should not evade the systematic process that has been established. A workflow structure enforces Promotional Review SOP observance and ensures the team follows the predefined steps.
For practical Promotional Review SOPs, contact Framework Solutions LLC.
