If you are like most people, you can identify the brands, logos and perhaps even the colors associated with major businesses. For example, everyone recognizes the MacDonald’s golden arches, the Nike swish, and the Starbucks iconic green logo.
All of these images and the selected colors, lines and text included are all part of graphic design. Companies like Digital Fitness provide graphic services and design plans to help your business develop its own unique branding and image.
A Single Look
The key for any small business in or nearby Madison, WI, is to develop a logo and branding message that sets them apart from the competition. Incorporating specific shapes, lines, and even design elements into the graphic design sends a clear message about your company.
It is important to have a consistent image, logo, and brand that is used across all platforms. This includes your website, social media accounts, traditional types of advertising programs as well as on emails and other forms of communication with customers.
Choosing the Image or Logo
A professional experienced in graphic and digital design is naturally creative and has an innovative way of creating a message in an image. For example, choosing a complex logo is often not effective as it becomes blurry and distorted when it is downsized or upsized. On the other hand, a small, simple logo with powerful imagery can convey a positive, precise message about your business.
Clean, crisp lines and the use of uncomplicated yet powerful design patterns create easy to identify images that customers can quickly remember and look for the next time they make a purchase.
Symbolism and the choice of colors are also important aspects in creating a memorable branding message. Colors can evoke emotions, while specific types of lines and shapes can create a sense of movement, stability and even trustworthiness in the mind of the viewer.
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