US Video Shoots: Helpful Tips to Get Through Your First Commercial Shoot

You’ve got some experience, but this is your first paid commercial gig, and you want to make sure you get it right. The following are a few tips to ensure you are ready for your first commercial shoot.

Get to Expectations

The first thing you need to do is make sure you and the firm or entity that hired you agree on expectations. Make sure this agreement is signed so that you can hold each other accountable. This creates a sense of trust, which is what you want.

Renting the Equipment

It is important that you consider pro camera rental to ensure you have capable gear during your shoot. Some of this equipment can be pretty expensive, and you may not have the money to get everything you need. Before buying sub par gear, rent quality gear so that you can deliver a good project to your clients. Remember that doing a great job means you may be able to get recommendations later on.


Make sure that you storyboard the entire shoot. The less you plan ahead, the longer the shoot is going to be. This ends up costing money. It is always better to storyboard because it gives you more time to edit and make changes if needed. Plus, you can return your pro camera rental sooner.

Understand the Brand

A commercial needs to match the brand. Your storyboard needs to incorporate the brand, so make sure you run the storyboard and the way you will incorporate the company’s brand into the commercial. Once you get the approval from the owner, then you can proceed with a little more ease, knowing that your work is going to be acceptable in the end.

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